For years, marketers printed QR codes on their brochures and posters, hoping to drive traffic to their websites. The technology didn’t take, largely because QR codes required a special app to scan.
Now, though, QR codes are back in a new form: Flowcode. Our codes are faster, more secure, more custom designed and able to link to a wide variety of digital destinations.
Like any other type of marketing, Flowcode marketing needs a good strategy if you want results. Follow these tips to get the most out of your Flowcode.
Map Out Your Funnels
A funnel is anything that leads someone toward making a purchase or otherwise converting. For example, your free e-book is the top of the funnel. When someone hands over their email address to get the e-book, they move down the funnel. When they click a link in your email campaign to book a free trial, they move down even further — ultimately toward becoming a customer.
Think of your Flowcode as the top of a funnel. It has to lead somewhere. What is your end goal for everyone who scans your code?
Map out what this funnel would look like if someone took all the steps. For example, a Flowcode printed on your store’s flyer might begin the following funnel:
- Potential customers see the flyer, which offers 10% off their first purchase.
- They scan the Flowcode to get the coupon emailed to them.
- They receive the coupon code and visit your store.
- They’re now in your email pipeline, so you can send them emails with more coupons plus sale announcements.
The Flowcode funnels the customer into two channels: your store and your email list. By mapping this out, you can get a better picture of how your Flowcode is helping you capture leads and convert them into customers.
You’ll also be better able to track campaign results, e.g. the conversion rate of your coupon Flowcode to purchases at your store.
Not sure where a Flowcode could fit into your current marketing? Mapping your funnels helps there as well. Look for gaps between a customer’s engagement with your materials and their decision to buy. You can then decide where Flowcode can “bridge” the real world and the digital realm.
For example, let’s say you want people to sign up for classes at your studio. You have the class schedule on your website, and you make Facebook posts directing people to the site. You also distribute flyers inviting people to visit your Facebook page. This is technically a funnel: flyer to Facebook to website.
But it’s too many steps. Create a Flowcode directing people straight to the class schedule and print it on the flyers. Now, you’ve created a shorter funnel from seeing the flyer to registering for a class.
Use Mobile-Optimized Landing Pages
We can’t stress this enough: Flowcodes are scanned by mobile devices. If your code’s destination is not mobile-friendly, you’re only making your audience’s lives harder. Imagine this: someone scans your code, and their phone quickly accesses the URL…only to have your website load…and load… and load…
This is not going to drive results.
If you’re directing people to your website, make sure you’re using responsive design. This means a simple, fluid layout, highly legible fonts, and large navigational elements, among other things. Your goal is to craft a quick-loading, easy-to-read webpage so you can capitalize on Flowcode’s fast-scanning technology.
Better yet, design a mobile-friendly landing page for each Flowcode. As we mentioned above, sending people to a generic homepage creates an extra step. Ideally, your Flowcode sends your audience directly to the relevant information.
This is easy to do with a Flowpage, a customizable, mobile-first landing page that you can create right in the Flowcode platform. Add a bit of text, contact info, and links to your social media, inquiry form, video, or whatever else you want people to see. You can link a Flowpage directly to a Flowcode — no need to copy and paste a URL.
Make Your Codes Appealing to Scan
Let’s be honest: traditional QR codes are quite ugly. They can be an eyesore on your otherwise beautiful flyer design. Also, some older customers may be nervous about scanning them.
Flowcode can be fully customized with your logo and colors. If you upgrade to Flowcode Pro, you’ll even get an artist-designed code— a stunning, vibrant Flowcode created by one of our best-in-class designers. An artist-designed Flowcode is much better at drawing people’s attention and making them want to scan!
Where you place the code is important as well. When incorporating a Flowcode into your physical environment, keep spacing in mind and be sure that the code is not surrounded by “clutter.” There should be white space around it. Never put a row of codes side-by-side.
Always be sure that your code is printed at a size that’s easy to scan. (Learn more about our printing best practices here.)
Get organized and strategic with your Flowcodes, and you’ll see better results in your marketing.
Above all else, don’t forget to track your results, which is easy to do in your Flowcode dashboard. Knowing how many people are scanning your codes and when they’re doing so can help you optimize your Flowcode campaigns. Happy marketing!