Secret Uses for Next Generation QR Codes, Flowcode

February 11th, 2020 · 5 minute read

Flowcode provides a customizable, instant, and most amazingly, editable link between the physical and digital worlds. You can print a Flowcode on just about anything, and most users’ smartphones can easily scan it and take the user to a destination of your choice. Even better, you can change the destination after the fact. Rather than limiting your use of Flowcode to adding a Facebook event link to a poster or your website URL to a brochure, think outside the box. Here are some unique uses for Flowcode that will help you convert more leads, make more sales, and provide a better customer experience.

Get customers on the line

Many people don’t realize that Flowcode can now connect phone calls. Making potential customers type your number into their phone is so 2015...generate a Flowcode with your business number. Most smartphone cameras can instantly recognize a Flowcode and immediately connect the user to you. Today’s consumers prefer to have their lives be as automated and convenient as possible. By allowing them to simply scan a code to contact you, you can generate more leads and improve your conversion rate.

If you’d prefer to receive emails instead of phone calls, you can configure your Flowcode to do that as well. The code will automatically pull up the user’s default email app with your email address in the To: field. Use this feature to make it easy for customers to inquire about products, book appointments, or request support.

Enhance your product packaging

Product packaging is notoriously limited in its so-called real estate. You’ve got to fit your logo, ingredients list, pricing, UPC, and compelling copy into a small, foldable format. If you’ve ever wished you could include social proof on your product packaging — or make it easier for customers to create it — a Flowcode is your answer.

Now that technology has been refined and the codes can store more information, a dynamic Flowcode no longer present a printing challenge. You can include a relatively small Flowcode on your packaging and drive consumers right to your social media platform or landing page. Encourage them to take a picture with your product and tag you. Customers can also easily see endorsements and reviews from other customers.

Augment their shopping experience

Whether you have a booth at a craft fair or a full-featured brick-and-mortar location, customers increasingly expect an augmented reality experience. Although a full AR experience is cost-prohibitive for most businesses, it’s easy to approximate the benefits: Use Flowcode to make it easy for consumers to access digital content related to what they’re seeing in the real world.

For example, if you’re only able to display a limited selection of styles or sizes for a given product, post a Flowcode that instantly directs shoppers to your e-commerce site where more options are available. You can also send customers to YouTube videos highlighting the benefits of your product or showing a demo.

Flowcode can also facilitate the checkout process, especially for small businesses. Imagine this: You use Stripe or PayPal to accept payments, but you only have one reader, or you’re frequently serving multiple customers at once. A Flowcode could direct customers to a payment page, where they can pay for products and services. Then, they simply show you the receipt for pickup.

Best practices to keep in mind

As the technology improves, functionality is likely to expand. For now, it’s ideal to create a unique Flowcode for each call-to-action, rather than attempting to create a “catch-all” code.

Match each code to its use. If you’re printing flyers to advertise a fitness class, include a Flowcode that leads to a registration link. If you’re including a Flowcode on your product packaging, make a code for each product that leads the consumer to relevant content. If you’re running a fundraising campaign, create a special giving link and configure a Flowcode for it.

It can be challenging to keep your codes organized. You don’t want to lose track of which code leads to which destination. A provider like Flowcode makes it easy. You can see all of your codes at a glance, along with the date they were created and where they lead to. Use a spreadsheet to track which assets you’re using the codes on, then easily update the destinations as needed through your Flowcode dashboard. 

Flowcode is poised to finally create organic, flexible links between the mundane, physical world and the ever-expanding digital experience. Start rolling these secret uses of Flowcode into your marketing and sales. You’re bound to discover even more innovative uses that will help grow your business!

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