Pop-up shops are becoming increasingly common, especially among eCommerce retailers that don’t have a traditional brick-and-mortar storefront. If you’re exploring your options for hosting a pop-up for your brand, you’ve come to the right place. Let’s break down the benefits of capitalizing on the pop-up trend, pop-up shop ideas, and how you can make your mini-shop a massive success.
Are Pop-Up Shops Profitable?
Yes! The pop-up industry has grown to about $10 billion in sales. Not too bad right?
As more brands migrate to digital-centered marketing, the cost of digital ad space has skyrocketed. Over a third of companies identify rising customer acquisition costs as the biggest impediment to achieving their goals. Since it’s getting harder to connect with customers online, pop-up shops offer a refreshing way to increase brand awareness without committing to a storefront.
And let’s be honest, after a long time of being stuck inside and on Instagram, people are eager to have in-person shopping experiences.
How Much Does It Cost to Host a Pop-Up Shop?
The build-out cost for a pop-up shop will vary based on the type of pop-up, location, and other variables. As a good rule of thumb, you can expect physical retail opportunities to cost:
- Temporary Pop-Up: $1,500-10,000
- Permanent Pop-Up: $10,000-30,000
- In-Line Stores: $20,000-100,000
- Traditional Brick-and-Mortar: starts at $25,000
However, if you’re setting up temporarily at an existing store front your costs could be even lower!
What Can I Sell at a Pop-Up?
Anything relative to your brand! Keep in mind that customers love exclusivity, so if you can offer a pop-up-only item, more shoppers will feel compelled to pick it up. As you develop your pop-up inventory and ideas, consider that pop-up shoppers are looking for:
- Seasonal or specialized products
- Unique services or products
- Localized assortments
- Optimal pricing
- A fun experience!
How Can I Make My Pop-Up Shop Stand Out?
Ready for some pop-up shop ideas? Here are our favorite tricks for maximizing brand exposure and revenue at your next pop-up event.
1. Interactive Product Demos
When it comes to pop-up shop ideas, don’t just tell customers about how amazing your products are—show them! Especially if you’re an eCommerce brand, hosting a pop-up shop gives customers the opportunity to physically engage with your products. Interactive demos take this a step further by helping customers see how your product would make their lives better.
Once customers explore your products in-person make sure they have a way to discover your online presence too! QR codes can be created in less than 60 seconds and are an easy way to quickly get customers to your website.
2. Themed Selections
This won’t work for every pop-up, but since you’re already curating a collection of items, you may want to choose products based on a theme. For example, you could draw inspiration from an upcoming holiday, the location, a popular sports team, a specific color palette, or anything that you think will catch a potential customer’s eye.
3. Host Events with Special Guests
A great way to drive new customers to your pop-up shop is to have a famous brand ambassador like a celebrity or social media influencer make an appearance. Even after this person has left your kiosk, you can generate buzz surrounding their endorsement on social media to increase brand awareness even more.
When you’re hosting an event in person try using branded QR codes to connect people to your social accounts after they have discovered how fun your events are.
4. Offer Customization
People LOVE having their products tailored to them. If you can offer same-day customization (like monogramming, simple embroidery, or colorway selections) in your pop-up shop, your customers will be thrilled with instant gratification AND personalization. It’s a win-win.
5. Don’t Shy Away from Discounts and Bonuses
Never underestimate the power of a freebie or a discount for shopping the pop-up. You can either offer an incentive for buying something that day (gift with purchase) or encourage them to shop online later (20% off coupon towards online purchases awarded to anyone who makes a pop-up purchase).
6. Provide Entertainment
Entertainment can be an efficient way to drive foot traffic to your pop-up shop. Set up a photo booth, have a musician play a set, or schedule something else to make customers want to stop and see what’s going on. Pop-up shop ideas are always better with entertainment!
7. Use Tech to Expand Your Reach
Ideally, your interactions with your new customers should continue after they leave your pop-up shop. The easiest way to do this is to use modern technology to your advantage. With a customized QR code, you can efficiently gather contact information, share your complete online inventory with pop-up shoppers, and gain new followers on social media.