Here’s a secret about job searching: even as companies overwhelmingly use digital applications to recruit new talent, they’re also not giving most of those applications a fair chance. Ultimately, getting the perfect job comes down to who you know — and many of those interactions still play out in the real world. Having a well-designed paper resumé and a business card goes a long way toward your success on the job search. The problem with paper resumés and business cards is that they’re still separated from the digital world. When you hand your card to someone, they’ll still have to type out your website URL or email address in their browser. With Flowcode, that’s no longer the case. Here’s how Flowcode, next generation QR technology, will revolutionize your job search.
Link your resumé to a digital landing page or portfolio
If you’re a web designer, videographer, or digital marketing specialist, you probably want an easy way to send people to your best work. Your resumé can list what you’ve done, but it still requires the viewer to get out their device and look up your portfolio. After all, you can’t exactly print a video to attach to your resumé.
Include a Flowcode on your resumé that leads straight to your online portfolio. It’s a good idea to make a landing page that shows specific samples, rather than leading the viewer to your homepage. They can find that on their own. Depending on where you’re sending your resumé, you’ll want to update the landing page regularly.
Need to change the destination after you’ve already printed hundreds of resumés? No problem: Flowcode allows you to do that. For example, you might want to show your latest video rather than be stuck with one you did months ago. Just update the Flowcode, and your printed resumé will automatically send viewers to the new destination.
Link your portfolio to more samples of your work
Many graphic designers have print portfolios, even if they primarily work in a digital medium. When showing prospective clients or employers your portfolio, you’ll want to have easy access to your digital designs — or simply an online portfolio with more samples. Use a Flowcode to instantly direct them to your work. This saves everyone the awkwardness of fumbling with a smartphone to type in your portfolio URL. It’s easier to convince a prospective employer to use their own phone to access your work — which means you’ll be in their browser history. Plus, you’ll likely stand out in their memories if you use this technique.
Make your business card interactive
Business cards haven’t evolved much since their debut. It looks ugly and unprofessional to pack a lot of information into a 3.5-by-2-inch rectangle, but it’s also challenging to choose which information to include. Instead of agonizing over whether to include your website or email address, keep the printed information basic and use a Flowcode. The possibilities are endless. You can configure the flow code to send viewers to:
- A brief video introduction of yourself.
- Your online portfolio
- A landing page to sell your service package(s)
- Your social media profile
- A form to book a discovery call with you
If you really want a minimalist look — which will likely make your card stand out in a sea of cluttered designs — just include your name, a brief description of what you do, and a Flowcode that leads to your Flowpage. A Flowpage is a customizable landing page with a button for each of the use cases mentioned above — or whichever ones you choose.
Enhance your handbills.
As mentioned above, getting your dream job is all about who you know. That means that networking — especially through events — is highly beneficial to your job search. For example, you might be networking to promote a webinar, conference, art show, or other event that you’re producing. If that’s the case, you’re probably using handbills. These convenient prints are useful for promoting a specific program or campaign, but like many pieces of paper, they will end up in the trash if you don’t use them properly.
One way to enhance the effectiveness of handbills is to print a Flowcode on them. People are more likely to look up the event described in the flyer if you make it easy for them. Generate a Flowcode for the event page, registration form, or whatever call-to-action you want to include on the handbill, then post it directly below the CTA.
The key to landing your dream job is to forge connections with relevant people. However, expanding your personal network doesn’t always mean adding folks on LinkedIn. By using Flowcode, you can graciously introduce yourself to the right people and put your print materials in their hands — then instantly direct them to your online presence, even after you’ve parted ways. Get started with Flowcode at Flowcode.com, where you can start with five codes to use for your landing page, portfolio, or whatever you choose. It’s free and easy.