Nantucket’s Happy Place brand partnered with Flowcode QR codes in the summer of 2020 to produce the first-ever interactive restaurant guide on Nantucket known as the Dining Sourcebook. This Sourcebook changed the way visitors dined and researched restaurants. Many believed this technology saved Nantucket restaurants during the critical summer dining season.
Following a successful summer, Sourcebook went to print this fall with a special Holiday Sourcebook leading up to Nantucket’s Noel, giving residents and visitors a look, not just at restaurants, but also at shopping local and highlights from a memorable summer on Nantucket. The guide is formatted to include Eat, Play, Live content - highlighting restaurants, retail and real estate, all powered by Flowcode.
For the first time, the Sourcebook is going beyond restaurants and is showcasing how Flowcode can help drive marketing innovation for Retail. Sourcebook partnered with the Nantucket Island Chamber of Commerce to give retail members a digital platform via Flowcode in an effort to reach holiday shoppers through the merchants webpage this season. This allows potential shoppers to access their favorite Nantucket shops through the Chamber pages website.
Sourcebook also innovated by unlocking a new printed platform for island Real Estate businesses to advertise listings in a unique way. With the ever-changing real estate dynamics on the island, the Sourcebook used Flowcode to allow the reader to link into listings, rather than have the listings printed on the pages (which at times, can be out of date), this gives agents a new digital tool to reach their potential buyers.
This Sourcebook will also be raising awareness for three non-profits on Nantucket including, Turkey Plunge, The Healing Fund, Nantucket Rotary Club by providing Flowcodes that link directly to their charitable giving pages. The Sourcebook was created at no cost to any of the businesses thanks to contributions from our launch partners and the Nantucket Island Chamber of Commerce.