Flowcode vs. QR Codes: What’s the Difference?

June 17th, 2020 · 3 minute read

QR codes have been around for years, adorning everything from posters to product packaging. Previously, they were cumbersome to handle: users had to download a special app to scan them, they could only store text strings, and they couldn’t be changed after the fact. While QR codes have improved and most smartphones can instantly recognize them, they still were limited in what they could do. They needed an upgrade.

Enter Flowcode. Flowcode is designed for total flexibility, quick scanning, and almost any marketing purpose you can imagine. Let’s look at the differences between QR codes and Flowcode in depth.

Dynamic QR Codes, But Better

Flowcode is similar to dynamic QR codes, which differ from the classic “static” QR codes in that you can change the destination after printing. When you create dynamic QR codes, you also have access to link analytics so that you can track the performance of each code. Flowcode offers all that and more. They’re able to direct users to a wide variety of apps and services. As with dynamic QR codes, you get link analytics as well. Flowcode, though, is much faster to scan (only 100 milliseconds). Here’s how Flowcode work.

Multiple Use Cases

While all QR codes can send someone to a URL, most don’t allow them to create a calendar event, listen to a song, request money, or take a survey. Flowcode can go to any of these destinations as well as any URL or social media you can imagine.

For example, you can enter your Venmo username and a default amount of money, and anyone who scans your code will be instantly directed to the Venmo app to pay you. This makes Flowcode perfect for freelancers, artisans, and anyone else who needs to collect money quickly.

Flexible Destinations

You can change the destination of a code as much as you want, and the code will never break as long as you configure it correctly. You can even change the type of destination. For example, you can generate a code for a landing page, then change it to a YouTube video the following week. This makes Flowcode ideal for marketing uses in which you want to direct real-world customers to see different content with the same Flowcode: for example, a weekly special or demo. 

Instant Scanning

As mentioned above, Flowcode scans remarkably fast — at a mere 100 milliseconds. That’s literally less than the blink of an eye. If you’re using Flowcode for marketing purposes, you want to ensure that your customers can access the target destination quickly. Flowcode instantly transport them to wherever you want them to go. 

Flowcode uses the user’s native browser to redirect traffic, which is helpful if the user doesn’t yet have the appropriate app installed. They will still see your social media profile or video. Flowcode is a great way to accurately send your audience to virtually any digital destination and have them arrive instantly. 

Flowcode is much more flexible and intuitive than regular QR codes, and they can play an essential role in your marketing strategy. You can also use them to provide a better experience for customers by configuring Flowcode for contactless ordering and in-house enrichment. Whatever your needs are, you can create a Flowcode to suit them. Visit flowcode.com to get started.

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