Ciara and Russell Wilson have partnered with retail legend Christine Day to launch The House of LR&C, a new concept in retail with a focus on doing good. The new branded fashion house was created on the basis of ‘democratizing fashion,’ by breaking down barriers in what has traditionally been an exclusive industry. The launch also includes the introduction of HUMAN NATION, an accessible, sustainable and inclusive streetwear brand created for a new generation. 

The House of LR&C’s approach to sustainability covers every stage of the product development cycle from creation through consumer use and includes eco-friendly materials, certified factories, and 100% recycled or recyclable packaging.

Flowcode is thrilled to partner with The House of LR&C team to enable direct and instant customer relationships directly from the packaging and the product. “Great brands are a direct reflection of the people who create them. The House of LR&C is a direct reflection of Russell, Ciara and Christine’s positive disruption forcefield and a powerful reminder that love, friendship, inclusion, charity, innovation, and business go together, not apart. The House of LR&C is a bold step forward for innovative DTC brand building and our team at Flowcode is thrilled to partner with them to build their direct consumer relationships through our next generation QR technology," said Flowcode Founder & CEO, Tim Armstrong.

For every purchase made within The House of LR&C’s brands, the Company will make a 3 percent donation to the Why Not You Foundation, a nonprofit dedicated to education, children’s health and fighting poverty, empowering today’s youth to lead with a “why not you” attitude.

“This past year has been transformative, with a lot of pain, and a lot of perseverance. As African American business leaders we understand the importance of unity and are leaning into our belief that a better world is possible,“ said Russell Wilson and Ciara, Co-founders of The House of LR&C. “We are passionate about working with the next generation of leaders, fighters and overcomers, to help us create a purpose-led house that delivers large scale positive impact while also inspiring the good in others.”

To learn more about the launch of The House of LR&C: