Trade shows are a great way to meet new prospects and connect with current customers, but they can also be nerve-wracking as you’re preparing for them. You want to make the most of your investment and ensure you connect with as many prospects as possible — otherwise, it’ll just be wasted money.
Among the many details you have to attend to when preparing for trade shows, don’t overlook ways to connect with attendees. The following five tips will help you create trade show booths that are not only professional, but also effective at attracting new business.
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1. Incorporate QR Codes
Adding Flowcode QR codes throughout your event is a fun, interactive way to engage with attendees instantly. With these codes, you’re able to create unique experiences and provide instant access to information, all customized for your brand. You can also gain valuable insights into your target audience.
Our Flowcode QR codes enable you to:
Update event information in real-time
Collect contact information from attendees
Conduct polls and surveys that let you learn more about your audience
Sell event merchandise quickly and easily
When you’re busy at your trade show booth, Flowcode QR codes help you connect with more people than you would otherwise. Even casual passersby can become valuable new connections if you capture their information and have a way to follow up after the show.
2. Place Yourself Among Competitors
If you're working within a budget, it might be tempting to opt for a less expensive space that isn't in prime real estate on the trade show floor — but doing so could hurt your chances of attracting visitors to your booth.
While it might seem counterintuitive, positioning yourself among your competitors nearby is actually a smart way to find and connect with your target customer. As attendees flow into the space near your trade show booth, you have an opportunity to grab their attention and get them to come over to your space.
If you're having trouble figuring out where you should set up shop, check out the floor plan on the event's website or through their marketing materials. There's usually a legend that shows which brands will be in each section, which can help you find other companies that share your audience.
3. Include Seating for Guests
When you're considering how to make trade show booths professional, make sure you also think about creating a space that is comfortable. One of the best ways to achieve this is by including seating for guests in the space.
By including seating in your booth, you’ll give guests a place to chat with you or your representatives. Rather than standing stiffly behind a table, you can open up the space and make it feel more like a lounge where people can relax for a few minutes amid the trade show hustle and bustle.
The seating need not be elaborate; something as simple as a couple of comfortable chairs, a small end table, and a charging station for phones can make your booth more inviting. This environment will also draw people into the booth who might not have stopped by otherwise.
4. Make Your Booth Engaging
When you are in a room full of other trade show booths, you want yours to be the one people talk about after the event. There are many ways to do this:
Use bright colors in your displays
Hire entertainers who will give away your promotional items
Set up a selfie station, and invite visitors to tag your company on social media for a chance to win a prize
Have a TV or a large screen where you can showcase your products/services through a video or slideshow
Host games that allow participants to collect points that they can redeem for prizes at the end of the day
Promote an event you're having at another time during the conference, like coffee and bagels in the morning
Interactive trade show displays can be simple or complex, but they should all be designed with a common goal in mind: getting people involved with your company and brand.
5. Be a Speaker
If you want to stand out from your competitors, host your own featured speaker, special guest, or educational lecture. This is a great way to draw a crowd and generate leads.
You can be a speaker yourself, or invite an expert from within your company to present at a breakout session on a topic that's relevant to your audience. Alternatively, you can invite in outside experts who support your message. If you sell financial services, for instance, ask an investment expert or a financial advisor to give a talk about personal finance strategies for the new year.
Prior to the trade show, send out emails and post on social media sites to let attendees know when and where they can see your featured speaker. You can also incorporate the details into a Flowcode QR code for attendees’ easy access.
Make Your Trade Show Booths Stand Out
Trade show booth design and branding are what will set your company apart from the competition, win over new clients, and provide you with as much exposure as possible with attendees. A little extra effort and planning go a long way to making sure your booth stands out from the crowd. Don't forget to try innovative solutions like Flowcode.