Have you ever heard the words "content is king"? It's true, but it’s easy to get so focused on one type of content that you forget about the other types your business needs. You may fall in love with video marketing, for example, and ignore blog posts, landing pages, and other forms of content creation.
Examples of content creation include:
● Writing articles, blog posts, speeches, and ebooks
● Creating images, infographics, and presentations
● Designing your website and landing pages to drive traffic
● Creating videos and posting them on YouTube or Vimeo
● Sharing content on social media networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and more
Rather than get overwhelmed with all of the possible content creation options, your best bet is to pick two or three avenues and do them well. In the following article, we share a few different types of content creation tools you might not know about and how they can help your business.
The following content creation tools will help you create diverse channels and experiences for your brand or personal site.
Need a way to connect your offline audience with online experiences? Flowcode has you covered, with QR codes that allow you to showcase videos, documents, menus, promotional offers, and more. Simply use your phone to scan a Flowcode and link directly to your content. The best part? All codes are beautifully designed, fully customizable, provide real-time analytics, and integrated with a mobile-optimized landing page you can build in seconds.
Pricing: Starts at $0 for a basic plan, with pro and enterprise solutions available.
PodBean is a podcast hosting service that allows anyone from podcast newbies to professional podcasters to start and grow a podcast. Using the PodBean app, you can create podcasts right from your phone, live-stream, and publish your audio and video within the secure platform. Your account also comes with a free, mobile-responsive website, plus analytics tools to measure your progress.
Pricing: Starts at $0 for a basic account
Need help with graphic and video design? Kimp offers unlimited design plans, flat monthly fees, and a dedicated design team that provides quick turnarounds on landing pages, logos, brand assets, social media, product demo videos, gif animations, testimonial videos, and more. You own your designs, too, and Kimp provides you with source files — so you’re free to edit and use them as you please.
If you own or manage an association, focus group, public forum community, online education site, knowledge base, or other online community, Ninja Post can help you create an interactive user community using Ninja Post’s forum software. Beyond creating a connected community, Ninja Post’s software can help you increase page views, improve SEO, and monetize traffic.
To get an idea of how you might use Ninja Post, take a look at We Get Around Network, a collaborative site for real estate photography professionals built an engaged community forum.
Pricing: Starts at $199/month with a free 15-day trial
Fiverr is a go-to platform for startups that want the flexibility of pay-as-you-go services and the ability to find freelancers who fit their budgets. On Fivrr, you can search for and hire professionals who provide a variety of digital marketing services, including graphic design, website builds, voice-overs, video explainers, social media content, copywriting, and more.
Pricing: Per project or contact for enterprise solutions
Mailchimp is largely known as an email marketing platform, but its capabilities extend far beyond that into websites, online stores, appointment scheduling, landing pages, digital ads, social media, and more. With powerful automation features, detailed reporting and analytics, and creative tools built right into the platform, Mailchimp provides all-in-one solutions to start and grow your business.
Pricing: Starts at $0 for a basic plan, with premium plans available based on contact list size.
When you need to record quick explainer videos, product demos, and other content that requires you to capture your screen and camera, Loom makes the process easy. Instantly share your videos with customers, prospects, or distributed employees via a custom URL, without having to set up a meeting or type out your content.
Pricing: Starts at $0, with enterprise plans available
Creating a blog post or other written content that you need to share with teams? Google Docs is your go-to resource for creating, storing, and sharing content. Once you’ve created a Google Doc, hit the share button at the top to share with specific people via email, or grab a link to share as you please. More advanced capabilities include integrating a grammar-checking tool such as Grammarly or ProWritingAid, voice typing to transcribe your voice to text, and Google Explore to research topics on the web directly from your document.
Pricing: First 15 GB of storage free with your Google account, with business plans available
Along with Flowcode, Flowpage is a simple way to connect your offline audience with online content. Once you create a Flowcode, you can create a Flowpage — these mobile-first landing pages allow you to organize your digital identity in one convenient location. Add your website, social profiles, payment apps, contact information, and more, and easily share the information via your QR code or your unique Flowpage link. You can even add your QR code to the back of your phone for easy sharing on the go.
Pricing: Starts at $0 for a basic plan, with pro and enterprise solutions available
When you need professionally created photographs, Unsplash is an excellent option — with thousands of free-to-use, high-resolution images available for download. Get the mobile app to create content on the go, add the Google Chrome extension to quickly search and insert photos into any web page, and instantly beautify social posts, profile photos, web pages, and more.
Pricing: Free, with option to thank and attribute contributors upon download
When it comes to content creation tools, the only real way to know what works best is to try them out for yourself. No matter what type of content you are trying to leverage, there is at least one platform that is a good fit. There is no one tool that will do everything for everyone, and it really comes down to personal preference. Our advice would be to try out several different tools before deciding on the ones to use in your business.